Jurnal Penelitian IPTEKS
Vol. 10 No. 1 (2025): JURNAL PENELITIAN IPTEKS

Clustering Analysis on Financial Literacy, Digital Literacy, and Digital Financial Literacy of Emerging Adults (Gen Z) Investors in Rural East Java

Zakiyyah, Amalina Maryam (Unknown)



Article Info

Publish Date
30 Jan 2025

Abstract

Financial literacy, digital information literacy, and digital financial literacy are essential competencies for young adults in rural Jawa to navigate dynamic economic and technological challenges. This study aims to explore literacy profiles among young adults using cluster analysis. A quantitative method was employed through a survey of 135 respondents from rural areas, followed by cluster analysis to identify distinctive literacy patterns The results reveal five distinct literacy profile classes with unique characteristics. The "Tech Savvy" group demonstrates high digital literacy but low financial literacy, while the "Financial Ace" group excels in financial literacy but requires improvement in digital literacy, along with three other groups exhibiting various combinations of strengths and weaknesses. These findings indicate the need for comprehensive and age-appropriate literacy programs to address the specific needs of each group. The study concludes by emphasizing the importance of targeted educational approaches to enhance financial and digital literacy among young adults in rural Java

Copyrights © 2025






Journal Info

Abbrev

PENELITIAN_IPTEKS

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal Penelitian IPTEKS with p-ISSN: 2459-9921 and e_ISSN: 2528-0570 is a publication from the University of Muhammadiyah Jember in the form of writings that are published regularly, and has the aim of being a place to accommodate ideas, studies and studies, as well as being a channel of ...