<![CDATA[The growing demand for digital healthcare services in Indonesia has driven the adoption of Online Healthcare Applications (OHApps) such as Halodoc. Despite over 65 million users, maintaining user satisfaction remains a challenge. This study employs sentiment analysis using a hybrid Convolutional Neural Network (CNN) and Bidirectional Long Short-Term Memory (BiLSTM) model to classify user review ratings. A dataset of 10,000 Google Play Store reviews was divided into COVID-19 and post-pandemic segments. The methodology includes data collection, pre-processing, and dataset segmentation for training, validation, and testing. Results indicate that the CNN-BiLSTM model surpasses traditional machine learning by combining CNN’s feature extraction with BiLSTM’s long-term dependency capture, achieving 98.71% accuracy on COVID-19 data and 98.16% post-pandemic. Additionally, the model demonstrates strong performance across other key evaluation metrics, with precision, recall, and F1-score. Misclassification analysis highlights minor errors, particularly in ratings 4 and 5. These findings help healthcare providers enhance digital services by identifying user concerns, improving platform features, and optimizing customer engagement. Beyond healthcare, this approach has real-world applications in e-commerce and financial services, where sentiment analysis informs user experience improvements.]]>
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