EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 13 No 4 (2025): Oktober

The Influence Of Store Image And Store Atmosphere On Customer Loyalty Mediated By Purchasing Decisions At Wizzmie Palu

Raehatuliana, Raehatuliana (Unknown)
Rombe, Elimawaty (Unknown)
Ponirin, Ponirin (Unknown)
evrianti, Hesti (Unknown)

Article Info

Publish Date
13 Oct 2025

Abstract

This study aims to analyze the effect of store image and store atmosphere on customer loyalty, with purchasing decisions as a mediating variable. This research was conducted on Wizzmie customers in Palu City using a quantitative approach. Data were obtained from 120 respondents through questionnaires and analyzed using the Partial Least Squares (PLS) method. The results showed that store image has a significant influence on customer loyalty. Store image has a significant effect on purchasing decisions. Store atmosphere has a significant effect on customer loyalty. Store atmosphere has a significant effect on purchasing decisions. Purchasing decisions have a significant influence on customer loyalty. Store image mediated by purchasing decisions has a significant effect on customer loyalty. Store atmosphere mediated by purchasing decisions has a significant effect on customer loyalty.

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...