Journal of Business Inflation Management and Accounting
Vol 2, No 1 (2025): Januari 2025

Analisis Kelayakan Bisnis Toko Sola Pancing

Lubis, Putri Kemala Dewi (Unknown)
Tinambunan, Fitry Ulinda (Unknown)
Manurung, Eka Valentina (Unknown)
Siagian, Eny Juliana (Unknown)



Article Info

Publish Date
27 Feb 2025

Abstract

A business feasibility study is an important step in determining the potential success of a business, including a shop. This article analyses various aspects that affect the operation and profitability of such businesses, including legal, marketing, and financial aspects. In the legal aspect, the importance of licensing and regulatory compliance are identified as determinants of consumer confidence. In terms of marketing, strategies such as market segmentation, promotion, and strategic location selection can increase the attractiveness of stores to customers. Financial analyses were conducted by assessing revenue, costs, profitability, as well as liquidity and solvency ratios to gauge profit potential. The results of the analysis show that this grocery store has a great opportunity to grow if managed properly. In conclusion, a comprehensive feasibility study is essential to ensure long-term success in business.

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Journal Info

Abbrev

bima

Publisher

Subject

Economics, Econometrics & Finance

Description

BIMA: Journal of Business Inflation Management and Accounting dengan nomor ISSN terdaftar 3089-2007 (Cetak - Print) dan 3089-1809 (Online - Elektronik) adalah jurnal akses terbuka ilmiah yang diterbitkan oleh CV Rayyan Dwi Bharata. BIMA: Journal of Business Inflation Management and Accounting ...