This study aims to examine the influence of charismatic leadership style on employee performance at PT Sapta Sinergi Nawasena. Utilizing a qualitative approach, data was collected through in-depth interviews with management and employees. The findings indicate that the charismatic leadership of Ms. W significantly contributes to enhancing employee motivation and productivity. Charismatic leaders can inspire their teams through a clear vision and effective communication, thus creating a positive work environment. These findings are expected to provide insights for the development of managerial strategies and leadership practices in organizations.
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