Journal of Business on Hospitality and Tourism
Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM

FACTORS THAT DETERMINE BUYING INTERESTS OF FOREIGN TOURISTS IN CHOOSING ACCOMMODATIONS IN TEGALLALANG VILLAGE, GIANYAR , BALI

Sari, Ni Putu Ratna (Unknown)
Sri, Anak Agung Putri (Unknown)



Article Info

Publish Date
28 Jun 2020

Abstract

A number of accommodations are available in Tegallalang Village, because of its location that is close to central Ubud. Along with the increase in foreign tourist arrivals, then this study aims to analyze the factors that determine the interest of foreign tourists in the selection of accommodation in the village of Tegallalang, Gianyar Bali. This study used 50 respondents with accidental sampling technique. Data will be analyzed by factor analysis. The results showed characteristics of tourists who stay at accommodation in Tegallalang Village were dominant  Australian citizenship 18%, Length of their stay is 3-7 days (72%),  based on age in  26-30 years old  (36%). Characteristics based on occupation dominant as employed (48%) and purpose of visit for leisure (58%). Tourists choose villa for 68% as a place to stay, this is because the villa is more privacy than others. The factors that influence the buying interest of foreign tourists in choosing accommodation are the first is the factor of room quality, the second is the location factor, the third is the price factor and the fourth is accommodation security factor. The dominant factor that determines it is the room quality factorThe next research that will be conducted in the future is guest satisfaction toward accommodation in Tegallalang Village is highly expected.

Copyrights © 2020






Journal Info

Abbrev

jbhost

Publisher

Subject

Social Sciences

Description

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in ...