Journal of Business on Hospitality and Tourism
Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM

Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village

Rahmah, Ulya (Unknown)
Djuwendah, Endah (Unknown)



Article Info

Publish Date
29 Jun 2021

Abstract

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.

Copyrights © 2021






Journal Info

Abbrev

jbhost

Publisher

Subject

Social Sciences

Description

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in ...