Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Vol 3 No 2 (2022): Vol. 3 No. 2 (2022): Volume 3 Nomor 2, Desember 2022

MODERATOR KONTEN DALAM KAITANNYA MENINGKATKAN CITRA MARKETPLACE

Ningsih, Masnia (Unknown)
Dewi, Ratnaningrum Zusyana (Unknown)



Article Info

Publish Date
26 Feb 2023

Abstract

A positive image is absolutely essential for a business company in the era of communication, so various innovations and creativity are needed by companies in an effort to gain sympathy and trust or trust from the public. One of the forms of business carried out by the Marketplace is by cooperating with a content moderation company, where the function of limiting or filtering content is to assist Marketplace companies in dealing with an increasingly critical society or public where they expect the fulfillment of accurate and of course positive information services. who can convince themselves (the public) and not cause doubts when transacting on the Marketplace. Using a descriptive analysis method, this study examines content moderators in terms of enhancing the image of the Marketplace. The achievement of a positive Marketplace company image when connected with the activities of content moderators will appear in the increase in the number of users of certain Marketplace services as evidence that the public places more trust and gains comfort and security when making transactions in it. The end result of achieving a positive image is the existence and sustainability of Marketplace companies in the long term.

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Journal Info

Abbrev

pawitrakomunika

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Ilmiah “Pawitra Komunika” ini terbit setahun dua kali, yakni pada bulan Juni dan Desember. Jurnal Ilmiah “Pawitra Komunika” ini memuat tulisan hasil penelitian, tinjauan teoritik/konseptual, serta kajian kritis menyangkut fenomena komunikasi dan sosial humaniora. Tujuan penerbitan ...