This article describes the position of communication and media in social change and development in Indonesia, viewing the use of media and what can be done by the media. Media function as a conduit of information, as the decision-making in the hope of a change in attitudes, beliefs and social norms, and as an educator does not meet expectation. There is a need for enhanced participation from whom are taking part in a process of communication to attain a common focus in looking at the problems faced. The problem is how far the speed of socioeconomic growth according to the intensity the media usage. Which functions can be carried out independently by the media, as well as which function where the media can only support the changes.
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