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KOMUNIKASI DALAM PERUBAHAN SOSIAL Satria Kusuma
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

This article describes the position of communication and media in social change and development in Indonesia, viewing the use of media and what can be done by the media. Media function as a conduit of information, as the decision-making in the hope of a change in attitudes, beliefs and social norms, and as an educator does not meet expectation. There is a need for enhanced participation from whom are taking part in a process of communication to attain a common focus in looking at the problems faced. The problem is how far the speed of socioeconomic growth according to the intensity the media usage. Which functions can be carried out independently by the media, as well as which function where the media can only support the changes.

Posisi Media Cetak di Tengah Perkembangan Media Online di Indonesia Satria Kusuma
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Currently, there are dozens and even hundreds of print media in the United States which are waiting for their turn to be closed. Popular newspapers such as The Washington Post and the Wall Street Journal printed edition are now distributed for free in most of the town centers in the United States. In Indonesia, Sinar Harapan newspaper closed its doors on January 1, 2016, following the dailies, Soccer, National Journal, and editorial magazines such as Prospects, and Fortune. Even though newspaper readership continues to decline in Indonesia, it does not necessarily make the printed media entirely switch to online media. In order to survive, the conventional media should be able to maintain credibility and trust in presenting the information. Credibility and public trust can only be built by the spirit of professionalism of journalists who adhere to the ethics of journalism which presents the factual and properly verified information. This is a strong bid for the print media to survive. The media industry especially newspapers need to make changes to survive. Strategic change is important to be done to make the newspaper remain in existence. Newspapers should be able to define its base on its medium. The newspapers should not just be a paper. The strength and value do not only come at the control of content and distribution.

Komunikasi Politik di Komunitas Virtual Satria Kusuma
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Political communication is aesthetic especially the mass-mediated political communication. By exploiting political communication’s aesthetic properties similar to a game, political leaders use the channel to generate a movement of people by using political symbolism. One of the mass channels is the Internet which elevates individuals out of the isolation created by the walls of the old media-especially when these walls are reinforced in the context of urban culture. In the information society, people increasingly interact with computer screens developing face-to-screen relationships rather than face-to-face. The 'Age of Internet' is identical with the opportunity to build virtual communities in which we participate with people from all over the world. Computer-mediated communication in the traditional type of decision-making activities such as voting characterizes the type of participatory democracy. This review summarizes that Indonesia, which is ranked the world's fifth with the highest number of Twitter accounts and become the country with the highest Twitter penetration rates in the world, has the highest potential target of the presidential candidates in Indonesia. The majority of Twitter users in Indonesia are 16-20 years old, comprising one-third of the 187 million voters in the 2014 presidential election.

PENGARUH MOBILE ADVERTISING TERHADAP MINAT BELI LAYANAN NETFLIX SELAMA PANDEMI COVID-19 Emilia Nathaniel; Satria Kusuma
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 4, No 2 (2020): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Salah satu strategi pemasaran iklan yang dapat dilakukan oleh pemasar selama pandemi Covid-19 adalah melalui mobile advertising, seperti yang dilakukan oleh perusahaan Netflix. Penelitian ini mengkaji strategi pemasaran melalui iklan dengan tujuan untuk mengetahui pengaruh mobile advertising melalui Youtube Ads terhadap minat beli layanan Netflix selama pandemi Covid-19. Teori yang digunakan yaitu model AIDA yang memiliki indikator attention, interest, desire dan action, kemudian teori mobile advertising yang memiliki indikator informativeness, credibility, entertainment dan irritation serta teori minat beli yang memiliki indikator attention, interest, desire dan action. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner secara online. Hasil dari penelitian ini adalah mobile advertising memiliki pengaruh yang rendah terhadap minat beli layanan Netflix selama pandemi Covid-19, yaitu hanya sebesar 19%.

IKLIM KOMUNIKASI ORGANISASI DAN MOTIVASI KERJA PIMPINAN DALAM MEWUJUDKAN MISI PERUSAHAAN Satria Kusuma
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

The objectives of this research are to observe and analyze climate organizational communication and leadership motivation performance in achieving corporate mission of PLN Inc. Surakarta. The method used for this research is descriptive qualitative. The analysis proves that the communication climate in PLN Inc is supporting the leadership motivation performance. Several supporting factors of the finding are trust, support, honesty, and transparency among the leaders of the top, middle and lower level. Humans are motivated by communication climate and creative and participative working system, when someone has sense of belonging, automatically, they will support the process of achieving the corporate mission. A satisfying communication climate can be achieved through creating a shared vision to assure the free flow of information and allow subordinates to participate in decision making processes. Meanwhile, the existing organizational climate is formed through several factors; responsibility, organizational or management structure which is tailored based on the needs of companies, and working motivation from the leaders so that every problem can be solved through solid teamwork to achieve the corporate mission. Keywords: organizational communication, communication climate, working motivation

REPRESENTASI KEBERFUNGSIAN KELUARGA DARI HASIL PERNIKAHAN DI BAWAH UMUR DALAM DRAMA KOREA “18 AGAIN” Agnes Jeanette Criscentia; Satria Kusuma
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.65-76

Serial drama Korea “18 Again” adalah drama dengan tema keluarga, yang diangkat dari cerita dengan kehidupan sehari-hari dan mengangkat permasalahan yang terjadi di dalam sebuah keluarga. Drama ini merupakan adaptasi film Hollywood dengan judul 17 Again yang tayang pada tahun 2009. Tujuan penelitian ini adalah untuk menganalisis keberfungsian keluarga yang terjadi dari hasil pernikahan di bawah umur dalam drama Korea “18 again”. Landasan teori dalam penelitian ini, antara lain Serial Drama Korea, Semiotika Roland Barthes, Persepsi, Komunikasi Keluarga. Penelitian ini menggunakan metode penelitian kualitatif dengan analisis studi semiotika Roland Barthes dan bersifat deskriptif. Perolehan data dalam penelitian ini dilakukan dengan cara observasi atau pengamatan langsung terhadap drama Korea “18 Again” pada platform IQYI. Peneliti menganalisis 33 adegan keberfungsian keluarga yang diambil dari total seluruh 16 episode. Berdasarkan hasil analisis data, dapat disimpulkan bahwa drama Korea “18 Again” melewati tahapan-tahapan keberfungsian keluarga, yaitu peranan keluarga (roles), ekspresi emosi keluarga (emotional expression), saling ketergantungan/individuasi keluarga, distribusi kekuasaan, komunikasi keluarga (communication), sub sistem keluarga.

Performa Komunikasi dalam Pengembangan Kapasitas Kewirausahaan Sosial pada Badan Usaha Milik Desa (BUMDes) Panggung Lestari Desa Panggungharjo, Kabupaten Bantul Kusuma Satria; Aida Vitayala S Hubeis; Sarwititi Sarwoprasodjo; Basita Ginting; Risyart A Far Far
Jurnal Penyuluhan Vol. 18 No. 02 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202240721

Village-Owned Enterprises (BUMDes) is an institution that focuses on the economy that was formed in rural Indonesia through the use of local resources. The study aims to (1) to analyze the communication performance of members in constructing organizational culture on the dimensions ritual, desire, social, political and enculturation in the Panggungharjo BUMDes Village. (2) Analyzing communication performance developing social entrepreneurship capacity on the dimension of social value in Panggungharjo BUMDes business units. The study using the qualitative approach through interviews with 20 informants consisting of advisors, supervisors, BUMDes managers and community groups in collaboration with Panggungharjo BUMDes, Bantul Regency. The results showed that performance communication of members business units in constructing the organizational culture of BUMDes Panggungharjo Village through the dimensions of task rituals, personal rituals and social rituals. All potential rituals run well in the flexibility of tasks between sections, divisions, units and forge togetherness and intimacy among members and managers. Communication performance in BUMDes includes political performance, enculturation, social performance and desire performance. Communication performance functions well in instilling the values â€‹â€‹of social entrepreneurship through exemplary and togetherness. Communication performance developing social entrepreneurial capacity in the dimension social value is togetherness in the growth of local economic activity.

Analisis Resepsi Kekerasan Seksual pada Perempuan dalam Film Penyalin Cahaya Netanya Astu P.D., Raden Roro; Kusuma, Satria
Jurnal InterAct Vol. 12 No. 2 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i2.4896

The film “Penyalin Cahaya” is a film that addresses the issue of sexual violence against women. Sexual violence in Indonesia still occurs frequently, both verbally and non-verbally. The film "Penyalin Cahaya"tells the story of the sexual violence and harassment experienced by Suryani and Farah, committed by Rama, a member of Theater Matahari. The purpose of this research is to understand the interpretation of sexual violence against women in the film“Penyalin Cahaya.” The theories used in this research are reception analysis and sexual violence. This research employs a qualitative descriptive research method and uses Stuart Hall’s reception analysis. Data collection techniques include in-depth interviews with twelve informants and literature reviews. The results of this research explain that eight informants are categorized as dominant-hegemonic, and four informants fall into a negotiated position, but there are no informants categorized as opposition positional. According to the informants, the film “Penyalin Cahaya” is effective in representing the issue of sexual violence against women, although some informants find the plot and ending of the film not easily understandable.

The Influence of Crisis Management on Tokopedia User Loyalty (A Case Study of the Tokopedia X BTS Package Theft) Natalia Adiva Hendaryanto; Satria Kusuma
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 17 No. 2 (2025): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v17i2.11259

Public Relations (PR) plays a crucial role in guiding organizations through crises, particularly through strategic crisis management that helps safeguard corporate reputation and maintain user loyalty. This study investigates the impact of PR-led crisis management on Tokopedia user loyalty in the context of the Tokopedia X BTS package theft incident. The research is grounded in Situational Crisis Communication Theory (SCCT) and consumer loyalty theory, and employs a quantitative method with statistical data analysis to examine the relationship between the two variables. Findings reveal that effective crisis management significantly influences user loyalty, particularly among emotionally engaged users such as BTS fans (ARMY). In addition to PR strategies, user loyalty is shaped by factors including consistent and responsive customer service, effective complaint resolution, trust in the platform, strong brand identity, and high user satisfaction. Features such as a user-friendly interface, competitive pricing, promotional offers (e.g., cashback, free shipping), and emotional connections—such as brand pride and identification with BTS—also contribute to loyalty. Furthermore, network effects and service innovation reinforce user retention. The results reflect a shift in consumer behavior, with users becoming increasingly critical and demanding. While this trend fosters deeper engagement and platform dependency, it also increases the potential for reputational crises. The study highlights the strategic importance of integrated PR crisis communication in shaping public perception and sustaining loyalty in the digital age.

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