Proceeding of The International Conference on Management, Entrepreneurship, and Business
Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene

Influence of Service Quality, Brand Image and Customer Relationship Management (CRM) on Customer Loyalty

Sri Astuti (Unknown)
R A Marlien (Unknown)

Article Info

Publish Date
28 Dec 2024

Abstract

This research aims to determine the influence of service quality, brand image, and customer relationship management on customer loyalty. The sampling technique used by the researcher was purposive sampling. The population in this study was all 105 cooperative customers, respondents with data analysis using multiple regression. Findings in this research. `Service quality and CRM have a positive and significant effect on customer loyalty where the dominant influence is service quality. Brand Image has a negative and insignificant effect on Customer Loyalty.

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Journal Info
Proceeding of The International Conference on Management, Entrepreneurship, and Business
Website

Abbrev

ICMEB

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

The paper topics published in the Proceeding of the International Conference on Management, Entrepreneurship, and Business the sub-groups of Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate ...