<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic equality and job creation, especially in rural areas. However, limitations in digital technology mastery, particularly in marketing, remain a major obstacle for MSME actors in Pepelegi Village, Sidoarjo. This community service activity aims to enhance MSMEs’ digital capabilities through training and mentoring on using Google Maps as a promotional tool. The approach applied in this study is Participatory Action Research (PAR), which includes observation, interviews, training, and evaluation. The focus of this activity is on Warkop Pojok SR MSMEs in Pepelegi Village, with active participation from local business actors. The results of this activity show an improvement in participants’ knowledge and skills in creating and managing business profiles on Google Maps. This improvement positively impacts business visibility and potential revenue growth. Digitalization through Google Maps not only makes it easier for consumers to locate businesses but also provides information on operating hours, customer reviews, and business contacts. Therefore, this activity is expected to serve as an example of technology-based MSME empowerment that can be implemented in other regions. The sustainability of this program can be strengthened through cross-sector collaboration to support faster transformation]]>
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