Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Ivemanta Br Lingga
Unknown Affiliation
Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemanfaatan Aplikasi Google Maps sebagai Bentuk Digitalisasi Pemasaran pada UMKM Warung Seblak Prasmanan Nadira di Desa Kutarayat Waizul Qarni; Ivemanta Br Lingga; Liza Syafira Br Sembiring; Afni Haryanti Harahap; Risa Lidia
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3388

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic equality and job creation, especially in rural areas. However, limitations in digital technology mastery, particularly in marketing, remain a major obstacle for MSME actors in Pepelegi Village, Sidoarjo. This community service activity aims to enhance MSMEs’ digital capabilities through training and mentoring on using Google Maps as a promotional tool. The approach applied in this study is Participatory Action Research (PAR), which includes observation, interviews, training, and evaluation. The focus of this activity is on Warkop Pojok SR MSMEs in Pepelegi Village, with active participation from local business actors. The results of this activity show an improvement in participants’ knowledge and skills in creating and managing business profiles on Google Maps. This improvement positively impacts business visibility and potential revenue growth. Digitalization through Google Maps not only makes it easier for consumers to locate businesses but also provides information on operating hours, customer reviews, and business contacts. Therefore, this activity is expected to serve as an example of technology-based MSME empowerment that can be implemented in other regions. The sustainability of this program can be strengthened through cross-sector collaboration to support faster transformation
Co-Authors Afni Haryanti Harahap Liza Syafira Br Sembiring Risa Lidia Waizul Qarni