JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN
Vol. 10 No. 2 (2022)

MSMEs DIGITAL MARKETING AND ENTREPRENEURSHIP'S FACTOR OF PERFORMANCE: JAMBI (INDONESIA) PERSPECTIVE

Usmayanti, Vivi (Unknown)
Pangestu, Mira Gustiana (Unknown)

Article Info

Publish Date
22 May 2022

Abstract

This research investigates the entrepreneurial dimension, innovation, and digital marketing on market and finance performance. These research samples consist of 260 MSME actors in the city of Jambi. This study employs the Likert scale to measure construct variables in order to test their validity and reliability. The data and hypothesis of this research were examined using partial least square (PLS). The findings of this study indicate that entrepreneurial factor influences innovation and digital marketing positively. Innovation and digital marketing positively impact the performance of MSMEs. However, innovation and digital marketing have no relationship.

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Journal Info
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN
Website

Abbrev

jepk

Publisher

Universitas Negeri Surabaya

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Ekonomi Pendidikan dan Kewirausahaan (JEPK) is a scientific publication that publishes scientific articles of research, study and development in the field of economics education, entrepreneurship, and economics ...