This study aims to analyze the presence and distribution of Roman Jakobson’s six language functions (referential, emotive, conative, phatic, metalinguistic, and poetic) in the beauty-themed articles of Vogue magazine (January, February and March editions). The research adopted a qualitative descriptive approach. The results indicate a total of 71 occurrences of language functions within the corpus. The referential function proves to be the most dominant, representing 31% of the occurrences, which highlights the magazine’s priority to inform its readership. The conative (20%), emotive (18%), and poetic (17%) functions also play a significant role in the engagement and aesthetics of the message. The phatic (10%) and metalinguistic (4%) functions complete the picture. In conclusion, all Jakobson’s functions are present, with a clear predominance of the referential function, affirming Vogue’s informative purpose while utilizing varied and sophisticated communicative strategies.
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