This research is about the film "Who Am I," which intends to explore the types of signs expressed and assess the meaning of the three main sign elements: icons, indexes, and symbols shown in the film. This study uses descriptive qualitative research using the semiotic theory proposed by Peirce as the theoretical basis. The research sample was collected from the film "Who Am I," using record-keeping as the primary search instrument. The findings revealed that the researcher consciously chose several signs: icons, indexes, and symbols. The three types of signs identified in the film were five icons, five indexes, and five symbols. This analysis shows that the meaning of the three sign elements can be understood using Peirce's semiotic theory, especially the relationship between Object, Representamen, and Interpretant.
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