Golden Ratio of Data in Summary
Vol. 5 No. 4 (2025): August - October

Empowering MSMEs Through Product Branding Innovation and Rengginang Location Digitalization: A Case Study in Mainan Village

Pratiwi , Imanda Ajeng (Unknown)
Akbar , M. Alif (Unknown)
Wulandari, Siska (Unknown)
Alie, Juhaini (Unknown)
Munandar, Aris (Unknown)
Ghina, Aliah (Unknown)

Article Info

Publish Date
15 Oct 2025

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) is a strategic agenda for driving inclusive economic growth in Indonesia. This study explores MSME empowerment strategies through rengginang product innovation in Mainan Village. Using a descriptive qualitative approach and case studies, the research highlights various aspects of product development, marketing digitalization, and branding strategies. The results show that product innovation, packaging, and the use of digital technology can improve business competitiveness and sustainability. Continuous mentoring, multi-stakeholder collaboration, and a locally-based approach are key factors in the success of MSME empowerment in this village.

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Journal Info
Golden Ratio of Data in Summary
Website

Abbrev

grdis

Publisher

Manunggal Halim Jaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Golden Ratio of Data in Summary Golden Ratio of Data in Summary with e-ISSN 2776-6411, welcomes submissions that describe data from all research areas. Please note: almost any piece of information can be defined as data. However, to merit publication in Golden Ratio of Data, in Summary, should be a ...