Bisnis Net : Jurnal Ekonomi dan Bisnis
Vol 8, No 1: JUNI 2025

STRATEGI MENINGKATKAN PRODUKTIVITAS KARYAWAN MELALUI MOTIVASI KERJA DAN PENGEMBANGAN KARIR: STUDI KASUS DI PT. SUMBER ALFARIA TRIJAYA. TBK MEDAN

Gowasa, Amesiani (Unknown)
Syauqi, Teuku Muhammad (Unknown)
Sahputra, Ngatno (Unknown)
Zikri, T M (Unknown)



Article Info

Publish Date
21 May 2025

Abstract

Employee productivity is essential in achieving company goals. This research analyzes the effect of work motivation and career development on employee productivity at PT Sumber Alfaria Trijaya, Tbk Medan. The research uses descriptive quantitative methods with multiple linear regression techniques. The sample consisted of 80 employees, determined by the Slovin formula from a population of 100 people. Data were collected through observation, interviews, and questionnaires. The t-test results show that work motivation has a positive and significant effect on employee productivity (tcount = 8.096), while career development has no significant effect (tcount = 0.524). F test shows that simultaneously, work motivation and career development have a significant effect on employee productivity (Fcount = 35.541, α = 5%). The coefficient of determination (R²) of 46.7% indicates that work motivation and career development variables explain 46.7% of productivity variability, while 53.3% is influenced by other factors such as work discipline, morale, and job transfer

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Journal Info

Abbrev

bisnet

Publisher

Subject

Economics, Econometrics & Finance

Description

Bisnisnet adalah Jurnal Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Dharmawangsa (FEB UNDHAR). Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil penelitian yang mempunyai relevansi dengan : Manajemen Pemasaran ...