International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023

PURCHASING DECISION: DO YOU NEED SERVICE QUALITY, PRODUCT QUALITY AND WORD OF MOUTH?

Yano, Midori Aiko (Unknown)
Ikhsani, Mastur Mujib (Unknown)
Rahayu, Tri Septin Puji (Unknown)
Kharismasyah, Alfato Yusnar (Unknown)

Article Info

Publish Date
28 Dec 2023

Abstract

This study aims to analyze the effect of service quality, product quality and word of mouth on purchasing decisions. The population is consumers at Purwokerto Cosmetic Warehouse. The sample of this study amounted to 100 respondents with the roscoe quota technique. The data analysis technique used is Structural Equation Modeling (SEM) Part Least Square (PLS). The results of this study show that service quality has a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions. Keywords: Purchasing decision, quality of service, product quality, word of mouth

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Economics, Business and Accounting Research (IJEBAR)
Website

Abbrev

IJEBAR

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...