SINTESA
Vol. 15 No. 2 (2024): Sintesa

Analysis of Product Innovation and Market Development Strategy in Increasing Sawo Sukatali Business Income

Destiani, Delia Veronica (Unknown)
Hernawati, Dewy (Unknown)
Fauziah, Meilan Nurul (Unknown)
Nurazizah, Sarah Siti (Unknown)
Haeliahwati, Susan (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This study aims to identify product innovation and market development strategies for processed sapodilla fruit to increase business income. This study uses a qualitative method. The data collection technique in this qualitative research method uses direct interview activities by coming to the research location, then observation to obtain clear information, and documentation is carried out. The results of the study indicate that product innovation and market development strategies play an important role in increasing sapodilla business income. The main challenges include limited storage capacity, price fluctuations, and competition with imported products. Solutions include processed innovation, attractive packaging, effective promotion, distribution expansion, and processing research

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Journal Info
SINTESA
Website

Abbrev

sintesa

Publisher

Universitas Sebelas April

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

SINTESA merupakan media ilmiah utama untuk mendiseminasikan hasil penelitian dari rumpun ilmu ekonomi dengan misi meningkatkan pengetahuan dan keterampilan profesional para ekonom serta wadah informasi berupa hasil penelitian, studi literatur dan tulisan ilmiah bagi akademisi, pengambil kebijakan, ...