<![CDATA[This study aims to analyze the effect of Total Asset Turnover (TATO) and Net Profit Margin (NPM) on Profit Growth at PT BISI Internasional Tbk for the period 2014-2024. The research method uses a quantitative approach with an associative nature, which includes a causal relationship between independent and dependent variables. The analytical techniques used include descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results of the study show that, partially, TATO has a significant effect on profit growth (t-count -6.064 < t-table 2.306; significance 0.000 < 0.05), while NPM also has a significant effect on profit growth (t-count 4.072 > t-table 2.306; significance 0.004 < 0.05). Simultaneously, TATO and NPM have a significant effect on profit growth (F-count 26.658 > F-table 4.459; significance 0.000 < 0.05). The coefficient of determination (R²) value of 87.0% indicates that TATO and NPM explain 87.0% of the variation in profit growth, while the remaining 13.0% is influenced by other factors outside the model.]]>
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