<![CDATA[The purpose of this study is to replace the less effective method of drawing plan media as a campus introduction medium for visitors to UIN Ar-Raniry Banda Aceh. With digital technology increasingly developing, smartphone use can be directed to profitable activities, such as watching videos on YouTube. This 360-degree video was made to introduce the layout of the UIN Ar-Raniry campus building more interesting and interactive for visitors. This study uses research and development research methods and involves 50 visitors to the UIN Ar-Raniry campus as respondents. The results of the evaluation showed that 100% of media experts rated this 360-degree video as very feasible as a campus introduction medium, while visitor responses showed an average of 96% in the category of "Very Good". The high video resolution, ease of operation, and clear explanations in each building that is passed make this 360-degree video effective in increasing the final understanding of UIN ar-raniry. With positive responses from experts and visitors, this 360-degree video has great potential to be used as an innovative and interesting campus introduction medium, helping UIN ar-raniry students understand the layout of the campus building in a more interactive and fun way.]]>
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