Jurnal Bangkit Indonesia
Vol 14 No 2 (2025): Bulan Oktober 2025

Analisa Metode Strenght Weaknesess Opportunities Threats (SWOT) di Pasaraya Bintan 21

Rahayu, Vita (Unknown)
Daryopi, Resti (Unknown)
Saputra, Fanny (Unknown)

Article Info

Publish Date
31 Oct 2025

Abstract

This study aims to analyze the state of Pasaraya Bintan 21 using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) method. This method is used to identify internal and external factors affecting the company’s operations that influence the success of the marketplace in competing in the retail industry. Data were obtained through interviews, observations, and relevant document analysis. The research results show that Pasaraya Bintan 21 has several strengths, such as a strategic location and a diverse range of products, but also faces weaknesses in terms of promotion and innovation. Opportunities for growth are wide open with the increase in population and consumer interest in local products, while threats include intense competition and changing shopping trends.

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Journal Info
Jurnal Bangkit Indonesia
Website

Abbrev

bangkitindonesia

Publisher

Sekolah Tinggi Teknologi Indonesia Tanjung Pinang

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Ruang lingkup Bangkit Indonesia adalah sebagai berikut : Domain Specific Frameworks and Applications IT Management dan IT Governance e-Government e-Healthcare, e-Learning, e-Manufacturing, e-Commerce ERP dan Supply Chain Management Business Process Management Smart Systems Smart City Smart Cloud ...