Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bangkit Indonesia
Fanny Saputra
Sekolah Tinggi Teknologi Indonesia Tanjung Pinang
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisa Metode Strenght Weaknesess Opportunities Threats (SWOT) di Pasaraya Bintan 21 Vita Rahayu; Resti Daryopi; Fanny Saputra
Jurnal Bangkit Indonesia Vol 14 No 2 (2025): Bulan Oktober 2025
Publisher : LPPM Sekolah Tinggi Teknologi Indonesia Tanjung Pinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52771/bangkitindonesia.v14i2.404

Abstract

This study aims to analyze the state of Pasaraya Bintan 21 using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) method. This method is used to identify internal and external factors affecting the company’s operations that influence the success of the marketplace in competing in the retail industry. Data were obtained through interviews, observations, and relevant document analysis. The research results show that Pasaraya Bintan 21 has several strengths, such as a strategic location and a diverse range of products, but also faces weaknesses in terms of promotion and innovation. Opportunities for growth are wide open with the increase in population and consumer interest in local products, while threats include intense competition and changing shopping trends.
Analisa Metode Strenght Weaknesess Opportunities Threats (SWOT) di Pasaraya Bintan 21 Vita Rahayu; Resti Daryopi; Fanny Saputra
Bangkit Indonesia Vol. 14 No. 2 (2025): (April-October) Bangkit Indonesia
Publisher : LPPM STT Indonesia Tanjung Pinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasaraya Bintan 21, as one of the main shopping centers in Tanjungpinang, faces various challenges in maintaining competitiveness amidst the increasingly intense retail industry competition. This study aims to analyze the condition of Pasaraya Bintan 21 using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) method to identify internal and external factors affecting its success. Data were collected through interviews, observations, and document analysis. The analysis revealed that the supermarket's strategic location and diverse product range are its main strengths, while operational technology limitations and reliance on local customers are significant weaknesses. Opportunities include e-commerce adoption and partnerships with local delivery services, whereas the primary threats stem from competition with modern supermarkets. The study concludes that digitalization and the development of unique signature products are critical strategies to enhance Pasaraya Bintan 21's competitiveness.
Co-Authors Resti Daryopi Vita Rahayu Vita Rahayu