Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, the adoption of e-payment systems in North Kolaka Regency remains relatively low. This study aims to model and analyze the adoption dynamics of e-payment among MSMEs using an SEIR (Susceptible-Exposed-Infected-Recovered) framework. Based on survey data from 485 MSMEs, simulations were conducted using Python to determine the spread and sustainability of adoption behavior. The results reveal that a majority of MSMEs are still unfamiliar with e-payment systems, while the proportion of active users remains limited. The numerical simulation yields a basic reproduction number of R₀ = 0.4939, indicating that e-payment adoption has not yet reached a sustainable level. To enhance the growth of e-payment usage and strengthen financial inclusion, policy strategies should focus on improving digital financial literacy, providing continuous incentives, and integrating MSMEs into broader go-digital programs.
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