Wacana, Jurnal Sosial dan Humaniora
Vol. 26 No. 2 (2023): WACANA, Jurnal Sosial dan Humaniora

Young Consumers’ Intention to Engage in The Sustainable Consumption through Sharing Economy: A Sociotechnical Approach

Qamarani, Syabibah Yusrina (Unknown)
Iqbal, Mohammad (Unknown)
Fahrudi, Agung Nugroho Luthfi Imam (Unknown)



Article Info

Publish Date
03 Jan 2024

Abstract

The paper seeks to investigate the influences of sociotechnical aspects on young Indonesian consumers' intentions "to engage in sustainable consumption through the sharing economy." A self-reported online survey on ridesharing use among young customers in Indonesia was undertaken. "A total of 251 valid responses" were obtained. "Structural equation modeling" was used to test the research model empirically. The findings revealed that users' intentions "to engage in sustainable consumption through the sharing economy" were significantly predicted by economic benefit, knowledge, technology fit, information quality, and social aspects. This research fills "gaps in the sharing economy literature" by investigating the effects of sociotechnical factors on young Indonesian consumers' "intention to engage in sustainable consumption through the sharing economy." The findings gave practitioners insights into increasing Indonesian young consumers' propensity to engage in sustainable consumption provided by the sharing economy. Keywords: sharing economy, collaborative consumption, sustainable consumption, sociotechnical framework, peer-to-peer ridesharing, Grab, Gojek

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Journal Info

Abbrev

wacana

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal has a focus on inter and multidisciplinary studies of social sciences and humanities. The scope is the socio-cultural phenomenon, the history, and transformation of society, changes, and stagnation of socio-political institutions, actor orientation, and behavior, the performance of ...