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All Journal Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Applied Community Engagement (JACE)
Fahrudi, Agung Nugroho Luthfi Imam
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Pemanfaatan Limbah Rumah Tangga melalui Pendekatan Aquaponik Meirezaldi, Onni; Nuzula, Nila Firdausi; Sulasmiyati, Sri; Damayanti, Cacik Rut; Fahrudi, Agung Nugroho Luthfi Imam; Nuraeni, Desika Putri; Arja, Rayssa Nathasa
Journal of Applied Community Engagement Vol 5 No 1 (2025): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v5i1.1117

Abstract

Uncontrolled household waste management is an environmental problem that harms public health and ecosystem balance. The circular aquaponics-based organic waste management program in Sambirejo Village aims to reduce environmental pollution and improve community welfare through a sustainable approach. The program is conducted through socialization, technical training, and pilot project construction. The implementation results showed that community awareness of the importance of organic waste management increased significantly. The aquaponic system implemented allows the utilization of organic waste as a source of nutrients for plants and fish in a closed ecosystem, thus reducing dependence on chemical fertilizers and minimizing waste. In addition to providing a positive environmental impact, the program also contributes to improving the community’s economy by harvesting fish and vegetables that can be consumed by themselves or sold. The sustainability evaluation shows that most program participants are committed to developing the system independently, with ongoing technical support and mentoring. This program proves that a community-based approach to organic waste management can be an innovative solution and can be replicated in other areas with similar problems.
Young Consumers’ Intention to Engage in The Sustainable Consumption through Sharing Economy: A Sociotechnical Approach Qamarani, Syabibah Yusrina; Iqbal, Mohammad; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 26 No. 2 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.02.05

Abstract

The paper seeks to investigate the influences of sociotechnical aspects on young Indonesian consumers' intentions "to engage in sustainable consumption through the sharing economy." A self-reported online survey on ridesharing use among young customers in Indonesia was undertaken. "A total of 251 valid responses" were obtained. "Structural equation modeling" was used to test the research model empirically. The findings revealed that users' intentions "to engage in sustainable consumption through the sharing economy" were significantly predicted by economic benefit, knowledge, technology fit, information quality, and social aspects. This research fills "gaps in the sharing economy literature" by investigating the effects of sociotechnical factors on young Indonesian consumers' "intention to engage in sustainable consumption through the sharing economy." The findings gave practitioners insights into increasing Indonesian young consumers' propensity to engage in sustainable consumption provided by the sharing economy. Keywords: sharing economy, collaborative consumption, sustainable consumption, sociotechnical framework, peer-to-peer ridesharing, Grab, Gojek
Determining Factors Influencing Generation Z's Intention to Purchase Green Cosmetics Hasesda, Sri Wulan Sari Adi Pandur; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.1

Abstract

Even though Indonesia is the largest cosmetic market growth country in Southeast Asia and is expected to continue to top that position for the next 10-15 years, however the awareness of green cosmetics still relatively low. By making Generation Z who are known to be more concerned about environmental issues and their contribution the national economics as respondents in this study, this study seeks to explain the factors that influence green purchase intention of green cosmetics in Indonesia. This study proposes a substitution of Subjective Norms in the Theory of Planned Behavior (TPB) with Personal Norms, which derived from the Norm Activation Model (NAM). This study introduces  new integrated model TPB and NAM. This study deploys Green Purchase Attitude, Perceived Behavioral Control, as well Personal Norms predictors of Green Purchase Intention for The Body Shop products. Quantitative research approach and purposive sampling method were implemented to collect primary data using questionnaires to 165 consumers of The Body Shop of Indonesia. The results of the study show that Personal Norms and Perceived Behavioral Control are proven to significantly influence Green Purchase Intention. Meanwhile, Green Purchase Attitude has no significant influence on Green Purchase Intention for The Body Shop products in Indonesia.
OPTIMALISASI POTENSI EKOSISTEM MANGROVE UNTUK PENGEMBANGAN WISATA BERKELANJUTAN DI DESA PATUGURAN Meirezaldi, Onni; Worokinasih, Saparila; Fahrudi, Agung Nugroho Luthfi Imam; Prafitri, Rizki; Trisnawati, Avikamalia; Saputra, Rafi Bintang; Maulana, Restu Hilal; Primawardani, Angelina Palloan; Hartono, Shafira Indie Diva; Mumtaz, Muhammad Yasir; Zulqarnaen, Qoyyima; Aulia, Hidayatulah Fikri Indra; Prasetiya, Aurellia; Chien, Jenny Moh Sui
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37296

Abstract

Ekosistem mangrove di kawasan pesisir memiliki peran penting baik secara ekologis maupun ekonomis, namun sangat rentan terhadap kerusakan akibat aktivitas manusia. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memulihkan ekosistem mangrove di Desa Patuguran, Kecamatan Rejoso, Kabupaten Pasuruan, melalui penanaman mangrove dan pendampingan dalam pembuatan Desain Master Plan untuk pengembangan wisata mangrove. Penanaman mangrove dilakukan untuk mengatasi permasalahan lingkungan, seperti abrasi dan penurunan kualitas air, dengan harapan memperkuat fungsi ekologis kawasan pesisir. Sementara itu, pembuatan Desain Master Plan bertujuan untuk memastikan pengembangan kawasan wisata dilakukan secara terarah dan berkelanjutan, selaras dengan tujuan pembangunan berkelanjutan. Hasil kegiatan menunjukkan bahwa keterlibatan masyarakat lokal dalam penanaman mangrove dan pembuatan master plan sangat krusial untuk keberhasilan jangka panjang. Saran yang diberikan meliputi pentingnya perawatan lanjutan, pencarian sumber pendanaan, penerapan teknologi ramah lingkungan, serta pemantauan dan evaluasi yang rutin. Kesimpulan ini menegaskan pentingnya pendekatan terintegrasi dalam pengelolaan dan pengembangan ekosistem mangrove yang berkelanjutan untuk meningkatkan kesejahteraan masyarakat dan menjaga kelestarian lingkungan.
The Influence of Social Media Marketing Activities on Purchase Intention Through Brand Trust and Brand Image Abdullah B, Muhammad; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 28 No. 1 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.01.06

Abstract

The rapid growth of social media platforms has transformed marketing strategies, especially within Indonesia's fast-moving consumer goods (FMCG) sector. Social media marketing activities (SMMA) have become vital for influencing consumer behavior, particularly on Instagram. This research aims to investigate the effect of SMMA on purchase intention, with a specific focus on the mediating roles of brand trust and brand image. A quantitative explanatory research design was employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. Data were collected from 175 active followers of Fore Coffee’s Instagram account, ensuring the sample represented engaged consumers within the FMCG sector. The results reveal that SMMA positively impacts purchase intention both directly and indirectly. The mediating variables, brand trust, and brand image, significantly strengthened the relationship between SMMA and purchase intention. These findings underscore the importance of well-crafted social media marketing strategies in enhancing consumer purchase intention, building stronger brand trust, and fostering a favorable brand image. The study concludes that businesses within competitive industries, such as the FMCG sector, should prioritize effective social media marketing to drive consumer engagement and establish lasting customer relationships.Keywords: social media marketing, purchase intention, brand trust, brand image, fast-moving consumer goods
Impact of Digital Capability on SMEs Performance: Mediating Role of Digital Business Transformation Dwiputra Hutama; Raharjo, Kusdi; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 26 No. 3 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.03.02

Abstract

This study aims to examine and analyze the effect of Digital Capability on Business Performance through the mediation of Digital Business Transformation. This study seeks to determine the business performance of an SME by evaluating digital business capabilities and transformation owned by SMEs in the Greater Malang area. This type of research is explanatory research with a sample of 330 UKM in the Greater Malang area, especially in the culinary, craft, and fashion fields. The sampling technique used in this study is the quota sampling technique, and the analysis method uses Structural Equation Modeling (SEM) analysis with the SmartPLS approach. The findings in this show that Digital Capability significantly influences Business Performance directly and simultaneously through the mediation of Digital Business Transformation. The limitations in this study are the existence of obstacles to access for SMEs in the Greater Malang area, which incidentally has a very large area, so it takes quite a long time, coupled with the Covid-19 pandemic that has hit Indonesia, access is constrained due to the government's social distancing policy. Keywords: SME, digital, capability, transformation, performance
The Implementation of STP (Segmentation, Targeting and Positioning) in Determining Tourism Marketing Strategies (Studies on Kuno Kini Nanti in Trowulan, Mojokerto, East Java) Kusnaini, Naimatul; Abdillah, Yusri; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 26 No. 3 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.03.04

Abstract

This research was conducted at one of the cultural tourism sites in Watesumpak Village, Trowulan, Mojokerto, East Java, namely Kuno Kini Nanti. Kuno Kini Nanti provides several tour packages to explore the historical sites of Majapahit Heritage in Trowulan. The management and marketing of Kuno Kini Nanti tourism have yet to run optimally, so an understanding of market segments, determining market targets and positioning is needed. This research used a case study method with a qualitative research approach to explore the marketing strategy of Segmentation, Targeting, and Positioning (STP) in developing Kuno Kini Nanti cultural tourism. The techniques for collecting the data, the researcher used observation, interviews, and documentation. The results of this research show that the types of purposeful culture tourists and serendipitous culture tourists with academic backgrounds and the millennial generation with an age range of 20-40 tears are the targets of Kuno Kini Nanti tourists’ because they are considered suitable for the tour packages that provided by Kuno Kini Nanti. Through the concept of “back to the Majapahit era”, Kuno Kini Nanti offers tourism activities to enjoy the cultural assets in Trowulan by traveling around using a shuttle bus, VW car or Vespa. Keywords : STP, cultural tourism, Kuno Kini Nanti
TikTok Influencers and the FoMO Phenomenon: Exploring Tourist Behavior at Popular Destinations Sarah Sasmita; Yusri Abdillah; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 29 No. 1 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2026.029.01.01

Abstract

This article presents the results of a study that analyzes the influence of TikTok influencers on the Fear of Missing Out (FoMO) phenomenon on the decision to visit Jawa Timur Park 3. The research examines influencer attributes such as attractiveness, expertise, and similarity, which affect consumer trust and FoMO, ultimately driving visit decisions. The study employs an explanatory research method with a quantitative descriptive approach, involving 280 respondents who had visited Jawa Timur Park 3 after being exposed to TikTok content. Data collection was conducted through an online questionnaire and analyzed using Structural Equation Modeling (SEM-PLS). The results indicate that TikTok influencers have a substantial impact on FoMO, primarily through their credibility, which fosters audience trust and engagement. The study highlights the importance of selecting credible influencers to create authentic, visually appealing, and audience-relevant content. These findings contribute to the understanding of psychological mechanisms in social media marketing within the digital tourism industry, underscoring the importance of trust-based marketing strategies in enhancing visitor experiences.   Keywords: TikTok influencers, Fear of Missing Out (FoMO), digital tourism, consumer trust.
Co-Authors Abdullah B, Muhammad Arja, Rayssa Nathasa Aulia, Hidayatulah Fikri Indra Chien, Jenny Moh Sui Damayanti, Cacik Rut Dwiputra Hutama Edy Yulianto Hartono, Shafira Indie Diva Hasesda, Sri Wulan Sari Adi Pandur Kusdi Raharjo Kusnaini, Naimatul Maulana, Restu Hilal Mohammad Iqbal Mumtaz, Muhammad Yasir Nila Firdausi Nuzula Nuraeni, Desika Putri Onni Meirezaldi Prasetiya, Aurellia Primawardani, Angelina Palloan Qamarani, Syabibah Yusrina Rizki Prafitri Saparila Worokinasih Saputra, Rafi Bintang Sarah Sasmita Sri Sulasmiyati Trisnawati, Avikamalia Yusri Abdillah Yusri Abdillah Zulqarnaen, Qoyyima