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All Journal Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Community Journal Journal of Applied Community Engagement (JACE)
Fahrudi, Agung Nugroho Luthfi Imam
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Potensi Kewirausahaan dengan Prinsip Pentahelix: Membangun Ekosistem Kewirausahaan yang Berkelanjutan Wahyuningtiyas, Nanik; Fahrudi, Agung Nugroho Luthfi Imam; Mutiara, Farah; Kholil, A. Yusuf
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6577

Abstract

Program pendampingan ini bertujuan mengembangkan potensi kewirausahaan di Wisata Sumber Krajan, Sukoanyar Wajak, Kabupaten Malang, dengan prinsip Pentahelix yang melibatkan akademisi, bisnis, komunitas, pemerintah, dan media. Melalui lokakarya, pelatihan, dan pendampingan bisnis, 10 pelaku usaha lokal mengalami peningkatan keterampilan kewirausahaan dan partisipasi dalam ekonomi lokal. Jaringan bisnis baru terbentuk dengan melibatkan 3 mitra industri dan 3 lembaga akademik. Akademisi berkontribusi dalam riset pasar dan pelatihan berbasis data, sementara sektor bisnis memberikan akses permodalan dan peluang kemitraan. Komunitas mendukung pengembangan produk lokal dan pemasaran sosial. Pemerintah menyediakan kebijakan insentif dan fasilitasi perizinan, dan media mempromosikan produk lokal melalui kampanye digital. Pendekatan Pentahelix terbukti efektif menciptakan ekosistem kewirausahaan berkelanjutan dengan dampak nyata terhadap pertumbuhan ekonomi masyarakat. Model kolaborasi ini dapat menjadi referensi bagi pengembangan kewirausahaan berbasis komunitas di wilayah lain.
Optimalisasi Pemanfaatan Limbah Rumah Tangga melalui Pendekatan Aquaponik Meirezaldi, Onni; Nuzula, Nila Firdausi; Sulasmiyati, Sri; Damayanti, Cacik Rut; Fahrudi, Agung Nugroho Luthfi Imam; Nuraeni, Desika Putri; Arja, Rayssa Nathasa
Journal of Applied Community Engagement Vol 5 No 1 (2025): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v5i1.1117

Abstract

Uncontrolled household waste management is an environmental problem that harms public health and ecosystem balance. The circular aquaponics-based organic waste management program in Sambirejo Village aims to reduce environmental pollution and improve community welfare through a sustainable approach. The program is conducted through socialization, technical training, and pilot project construction. The implementation results showed that community awareness of the importance of organic waste management increased significantly. The aquaponic system implemented allows the utilization of organic waste as a source of nutrients for plants and fish in a closed ecosystem, thus reducing dependence on chemical fertilizers and minimizing waste. In addition to providing a positive environmental impact, the program also contributes to improving the community’s economy by harvesting fish and vegetables that can be consumed by themselves or sold. The sustainability evaluation shows that most program participants are committed to developing the system independently, with ongoing technical support and mentoring. This program proves that a community-based approach to organic waste management can be an innovative solution and can be replicated in other areas with similar problems.
Young Consumers’ Intention to Engage in The Sustainable Consumption through Sharing Economy: A Sociotechnical Approach Qamarani, Syabibah Yusrina; Iqbal, Mohammad; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 26 No. 2 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.02.05

Abstract

The paper seeks to investigate the influences of sociotechnical aspects on young Indonesian consumers' intentions "to engage in sustainable consumption through the sharing economy." A self-reported online survey on ridesharing use among young customers in Indonesia was undertaken. "A total of 251 valid responses" were obtained. "Structural equation modeling" was used to test the research model empirically. The findings revealed that users' intentions "to engage in sustainable consumption through the sharing economy" were significantly predicted by economic benefit, knowledge, technology fit, information quality, and social aspects. This research fills "gaps in the sharing economy literature" by investigating the effects of sociotechnical factors on young Indonesian consumers' "intention to engage in sustainable consumption through the sharing economy." The findings gave practitioners insights into increasing Indonesian young consumers' propensity to engage in sustainable consumption provided by the sharing economy. Keywords: sharing economy, collaborative consumption, sustainable consumption, sociotechnical framework, peer-to-peer ridesharing, Grab, Gojek
Determining Factors Influencing Generation Z's Intention to Purchase Green Cosmetics Hasesda, Sri Wulan Sari Adi Pandur; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.1

Abstract

Even though Indonesia is the largest cosmetic market growth country in Southeast Asia and is expected to continue to top that position for the next 10-15 years, however the awareness of green cosmetics still relatively low. By making Generation Z who are known to be more concerned about environmental issues and their contribution the national economics as respondents in this study, this study seeks to explain the factors that influence green purchase intention of green cosmetics in Indonesia. This study proposes a substitution of Subjective Norms in the Theory of Planned Behavior (TPB) with Personal Norms, which derived from the Norm Activation Model (NAM). This study introduces  new integrated model TPB and NAM. This study deploys Green Purchase Attitude, Perceived Behavioral Control, as well Personal Norms predictors of Green Purchase Intention for The Body Shop products. Quantitative research approach and purposive sampling method were implemented to collect primary data using questionnaires to 165 consumers of The Body Shop of Indonesia. The results of the study show that Personal Norms and Perceived Behavioral Control are proven to significantly influence Green Purchase Intention. Meanwhile, Green Purchase Attitude has no significant influence on Green Purchase Intention for The Body Shop products in Indonesia.
OPTIMALISASI POTENSI EKOSISTEM MANGROVE UNTUK PENGEMBANGAN WISATA BERKELANJUTAN DI DESA PATUGURAN Meirezaldi, Onni; Worokinasih, Saparila; Fahrudi, Agung Nugroho Luthfi Imam; Prafitri, Rizki; Trisnawati, Avikamalia; Saputra, Rafi Bintang; Maulana, Restu Hilal; Primawardani, Angelina Palloan; Hartono, Shafira Indie Diva; Mumtaz, Muhammad Yasir; Zulqarnaen, Qoyyima; Aulia, Hidayatulah Fikri Indra; Prasetiya, Aurellia; Chien, Jenny Moh Sui
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37296

Abstract

Ekosistem mangrove di kawasan pesisir memiliki peran penting baik secara ekologis maupun ekonomis, namun sangat rentan terhadap kerusakan akibat aktivitas manusia. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memulihkan ekosistem mangrove di Desa Patuguran, Kecamatan Rejoso, Kabupaten Pasuruan, melalui penanaman mangrove dan pendampingan dalam pembuatan Desain Master Plan untuk pengembangan wisata mangrove. Penanaman mangrove dilakukan untuk mengatasi permasalahan lingkungan, seperti abrasi dan penurunan kualitas air, dengan harapan memperkuat fungsi ekologis kawasan pesisir. Sementara itu, pembuatan Desain Master Plan bertujuan untuk memastikan pengembangan kawasan wisata dilakukan secara terarah dan berkelanjutan, selaras dengan tujuan pembangunan berkelanjutan. Hasil kegiatan menunjukkan bahwa keterlibatan masyarakat lokal dalam penanaman mangrove dan pembuatan master plan sangat krusial untuk keberhasilan jangka panjang. Saran yang diberikan meliputi pentingnya perawatan lanjutan, pencarian sumber pendanaan, penerapan teknologi ramah lingkungan, serta pemantauan dan evaluasi yang rutin. Kesimpulan ini menegaskan pentingnya pendekatan terintegrasi dalam pengelolaan dan pengembangan ekosistem mangrove yang berkelanjutan untuk meningkatkan kesejahteraan masyarakat dan menjaga kelestarian lingkungan.
The Influence of Social Media Marketing Activities on Purchase Intention Through Brand Trust and Brand Image Abdullah B, Muhammad; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 28 No. 1 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.01.06

Abstract

The rapid growth of social media platforms has transformed marketing strategies, especially within Indonesia's fast-moving consumer goods (FMCG) sector. Social media marketing activities (SMMA) have become vital for influencing consumer behavior, particularly on Instagram. This research aims to investigate the effect of SMMA on purchase intention, with a specific focus on the mediating roles of brand trust and brand image. A quantitative explanatory research design was employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. Data were collected from 175 active followers of Fore Coffee’s Instagram account, ensuring the sample represented engaged consumers within the FMCG sector. The results reveal that SMMA positively impacts purchase intention both directly and indirectly. The mediating variables, brand trust, and brand image, significantly strengthened the relationship between SMMA and purchase intention. These findings underscore the importance of well-crafted social media marketing strategies in enhancing consumer purchase intention, building stronger brand trust, and fostering a favorable brand image. The study concludes that businesses within competitive industries, such as the FMCG sector, should prioritize effective social media marketing to drive consumer engagement and establish lasting customer relationships.Keywords: social media marketing, purchase intention, brand trust, brand image, fast-moving consumer goods
Co-Authors Abdullah B, Muhammad Arja, Rayssa Nathasa Aulia, Hidayatulah Fikri Indra Chien, Jenny Moh Sui Damayanti, Cacik Rut Edy Yulianto Farah Mutiara Hartono, Shafira Indie Diva Hasesda, Sri Wulan Sari Adi Pandur Kholil, A. Yusuf Maulana, Restu Hilal Mohammad Iqbal Mumtaz, Muhammad Yasir Nila Firdausi Nuzula Nuraeni, Desika Putri Onni Meirezaldi Prasetiya, Aurellia Primawardani, Angelina Palloan Qamarani, Syabibah Yusrina Rizki Prafitri Saparila Worokinasih Saputra, Rafi Bintang Sri Sulasmiyati Trisnawati, Avikamalia Wahyuningtiyas, Nanik Zulqarnaen, Qoyyima