Rainbow : Journal of Literature, Linguistics and Culture Studies
Vol. 14 (2025): Special Edition

Behind the Instagram post: unpacking ideological framing in @Folkative coverage of Indonesian political controversies

Azhari, Azzahra Nabila (Unknown)
Rosyidi, Mohamad Ikhwan (Unknown)



Article Info

Publish Date
31 Jul 2025

Abstract

This research examines how @Folkative, one of Indonesia’s most influential Instagram-based information platforms, frames political controversies through ideological language. By applying Fairclough’s three-dimensional model of critical discourse analysis, the research focuses on two viral posts: the Pertamina corruption case and the TNI Bill. The findings reveal that @Folkative employs strategic lexical choices, a visual and informal tone, and bilingualism as a powerful ideological framing tool to shape audiences’ perceptions of political events in Indonesia. The study also shows how @Folkative transforms passive media use into active discussion, where followers engage in comments, sarcasm, and debate over political issues. This research highlights how digital platforms, such as @Folkative, influence political narratives and public opinion in Indonesia’s evolving media landscape, particularly among young people.

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Journal Info

Abbrev

rainbow

Publisher

Subject

Other

Description

Rainbow journal has commitment to exchange and share ideas as well as research findings from researchers. Also, it provides the interdisciplinary forum for the most recent innovations, trends, concerns, practical challenges encountered and the solutions adopted in the field of Literature, ...