Al Dzahab
Vol. 5 No. 2 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting

PENGARUH KUALITAS PELAYANAN, KELENGKAPAN PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

Mutia, Agustina (Unknown)
Rahma, Sri (Unknown)
Gustina, Chairunnisa (Unknown)

Article Info

Publish Date
17 Sep 2024

Abstract

Purpose: This research aims to determine and analyze the influence of service quality, product completeness, and location on purchasing decisions. Design/Methodology/Approach: The method used is a quantitative method with data analysis, namely the Determinant Coefficient Test. Findings: The research results show that service quality, product completeness, and location have a positive and significant effect on purchasing decisions. Research Implications: The results of calculating the coefficient of determination show that the variables of service quality, product completeness and location are 39% and the remaining 61% are influenced by other variables outside this research.

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Journal Info
Al Dzahab
Website

Abbrev

al-dzahab

Publisher

Institut Agama Islam Negeri Kerinci

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Al Dzahab: Journal of Economics, Management, Business and Accounting focus on economic research, the issues include the development of economics, management and business, accounting, and economic knowledge that focus on management and business, economic development, accounting, state owned ...