Analisa Strategi Pemasaran Melalui Media Sosial Instagram Dalam Meningkatan Penjualan Pada Toko Nunavasha

Widiarti, Widiarti
Hartelina, Hartelina
Supriyadi, Didit

Gorontalo Management Research
Vol 7, No 1 (2024): Gorontalo Management Research

The purpose of this study is to find out and analyze the marketing strategy through social media carried out by the NunaVasha online shop, thereby increasing sales. NunaVasha is a fashion or clothing store for women. Research methods through observation, interviews, questionnaires and documentation, analysis methods using the SWOT technique with the 4P marketing mix strategy including product, price, place, promotion in identifying strengths, weaknesses, opportunities, and threats. And after that IFE and EFE analysis was carried out. Based on the SWOT analysis diagram, NunaVasha is in Quadrant I where strengths and opportunities have greater value than existing weaknesses and threats, so that the strategy implemented is in a Growth position in carrying out a marketing strategy as an effort to increase sales.