Journal of Islamic enterpreneurship and Management
Vol 3, No 2 (2023): JIEM: JOURNAL OF ISLAMIC ENTERPRENEURSHIP AND MANAGEMENT

THE INFLUENCE OF INTERNET ADDICTION AND SALES PROMOTION ON IMPULSE BUYING IN TIKTOK SHOP E-COMMERCE WITH RELIGIOSITY AS A MODERATION VARIABLE

Rizal Efendi, Muhammad (Unknown)
Kurniawan, Heri (Unknown)

Article Info

Publish Date
21 Dec 2023

Abstract

The purpose of this research is to examine the role of Internet Addiction and Sales Promotion on Impulse Buying with Religiosity as a moderating variable. Using a sample of 100 respondents using the proportional quota sampling technique. The data analysis tool uses SPSS 25. The research results show that Internet Addiction has a negative and significant effect on Impulse Buying at the Tiktok Shop. Sales Promotion has a positive and significant influence on Impulse Buying at the Tiktok Shop. Religiosity weakens the influence of Internet Addiction and Sales Promotion on Impulse Buying. This research is useful for UIN Salatiga students to adopt wise behavior to avoid impulse buying.

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Journal Info
Journal of Islamic enterpreneurship and Management
Website

Abbrev

jiem

Publisher

Universitas Islam Negeri Salatiga

Subject

Economics, Econometrics & Finance

Description

JIEM:Journal of Islamic Enterpreneurship and Management, e -ISSN 2808-8255 is a scientific journal that countains of theoritical research and studies on islamic enterpreneurship and management issues. JIEM is published two times a year (June and December) by Faculty of Islamic Economics and ...