Empowering Coastal Communities Through Ecotourism: Enhancing Economic Livelihoods And Turtle Conservation Efforts

Luluk Fadliyanti (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Diswandi Diswandi (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Muhammad Dzul Fadlli (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Vici Handalusia (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Muhamad Bai’ul Hak (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Nadia Nuril Ferdaus (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Bakti bin Hasan Basri (University Utara Malaysia, Malaysia)
Wan Roshidah binti Fadzim (University Utara Malaysia, Malaysia)
Judandi Rizky Pratomo (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)
Widyatul Jannah (Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat, Indonesia)

International Journal of Community Service
Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)

This community engagement project aimed to empower coastal communities through ecotourism while enhancing sea turtle conservation in Nipah, North Lombok, Indonesia. Conducted in collaboration between Mataram University and Universiti Utara Malaysia, the program combined educational sessions, interactive discussions, and symbolic hatchling releases to foster environmental awareness and sustainable livelihoods. Participants gained valuable insights into sea turtle life cycles, threats, and the importance of community-driven conservation. The event successfully strengthened public commitment to biodiversity protection and promoted Nipah as a model for eco-tourism development. Moreover, the initiative demonstrated how integrated conservation and tourism strategies can contribute to marine ecosystem restoration and socio-economic resilience in coastal areas.