Media Mahardhika
Vol. 23 No. 2 (2025): January 2025

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI TAMAN PUTRI TUNGGAL KABUPATEN KERINCI

Ayu Lestari, Anggia (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This study aims to analyze and explain the significant impact of the marketing mix on tourist decisions to visit Taman Putri Tunggal, Kerinci district. The variables of this study include product, place, price and promotion on tourist interest. The population is all tourists who visit Taman Putri Tunggal. A sample of 100 respondents was selected to represent this population. Multiple regression analysis with SPSS 16.0 was used to test the hypotheses. The findings prove that factors such as the types of tours offered, ticket prices, location, and promotion strongly influence tourists' decision to visit Taman Putri Tunggal. However, this study only focused on one tourist attraction, so further research with a focus on a different tourist attraction is needed.

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Journal Info
Media Mahardhika
Website

Abbrev

mahardika

Publisher

Sekolah Tinggi Ilmu Ekonomi Mahardhika

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide ...