Journal of Sustainable Tourism and Entrepreneurship
Vol. 6 No. 3 (2025): May

Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh

Sukrana, Bipasha (Unknown)
Jui, Farjana Islam (Unknown)
Khan, Noor Hasan Mahmud (Unknown)



Article Info

Publish Date
21 May 2025

Abstract

Purpose: The tourism industry in Bangladesh presents a promising avenue for economic expansion and employment generation. Many undergraduate students in Bangladesh work part-time or full-time in this field while studying. This study aims to explore the factors that determine the job satisfaction of these tourism and hospitality undergraduate students, addressing a gap in existing research. Research Methodology: A convenience sample of 118 undergraduate students from five universities was surveyed using a structured questionnaire. The data were analyzed using SPSS 25, and multiple linear regression analysis was employed to assess the impact of various factors on job satisfaction. Results: The findings reveal that compensation and benefits, communication, opportunities for growth, and the nature of the work significantly influence job satisfaction, whereas work environment and company policy have a comparatively weaker association. Limitations: The small sample size and the use of a non-probability sampling method have limited the generalizability of the present study, which may not fully represent the broader student workforce in the tourism sector. Contribution: This research provides actionable insights for industry leaders and HR professionals in the tourism and hospitality sector, helping them to better understand and enhance job satisfaction among student employees. Novelty: This is the first comprehensive study to investigate the determinants of job satisfaction among tourism and hospitality undergraduate students in Bangladesh who are currently engaged in academic studies and employment.

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Journal Info

Abbrev

JoSTE

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and ...