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All Journal Journal of Sustainable Tourism and Entrepreneurship
Jui, Farjana Islam
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh Sukrana, Bipasha; Jui, Farjana Islam; Khan, Noor Hasan Mahmud
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2610

Abstract

Purpose: The tourism industry in Bangladesh presents a promising avenue for economic expansion and employment generation. Many undergraduate students in Bangladesh work part-time or full-time in this field while studying. This study aims to explore the factors that determine the job satisfaction of these tourism and hospitality undergraduate students, addressing a gap in existing research. Research Methodology: A convenience sample of 118 undergraduate students from five universities was surveyed using a structured questionnaire. The data were analyzed using SPSS 25, and multiple linear regression analysis was employed to assess the impact of various factors on job satisfaction. Results: The findings reveal that compensation and benefits, communication, opportunities for growth, and the nature of the work significantly influence job satisfaction, whereas work environment and company policy have a comparatively weaker association. Limitations: The small sample size and the use of a non-probability sampling method have limited the generalizability of the present study, which may not fully represent the broader student workforce in the tourism sector. Contribution: This research provides actionable insights for industry leaders and HR professionals in the tourism and hospitality sector, helping them to better understand and enhance job satisfaction among student employees. Novelty: This is the first comprehensive study to investigate the determinants of job satisfaction among tourism and hospitality undergraduate students in Bangladesh who are currently engaged in academic studies and employment.
Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh Sukrana, Bipasha; Jui, Farjana Islam; Khan, Noor Hasan Mahmud
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2610

Abstract

Purpose: The tourism industry in Bangladesh presents a promising avenue for economic expansion and employment generation. Many undergraduate students in Bangladesh work part-time or full-time in this field while studying. This study aims to explore the factors that determine the job satisfaction of these tourism and hospitality undergraduate students, addressing a gap in existing research. Research Methodology: A convenience sample of 118 undergraduate students from five universities was surveyed using a structured questionnaire. The data were analyzed using SPSS 25, and multiple linear regression analysis was employed to assess the impact of various factors on job satisfaction. Results: The findings reveal that compensation and benefits, communication, opportunities for growth, and the nature of the work significantly influence job satisfaction, whereas work environment and company policy have a comparatively weaker association. Limitations: The small sample size and the use of a non-probability sampling method have limited the generalizability of the present study, which may not fully represent the broader student workforce in the tourism sector. Contribution: This research provides actionable insights for industry leaders and HR professionals in the tourism and hospitality sector, helping them to better understand and enhance job satisfaction among student employees. Novelty: This is the first comprehensive study to investigate the determinants of job satisfaction among tourism and hospitality undergraduate students in Bangladesh who are currently engaged in academic studies and employment.
Co-Authors Khan, Noor Hasan Mahmud Sukrana, Bipasha