Journal of Bussines Management Basic
Vol 7 No 1 (2025): Journal of bussines management

Analysis of Management Strategy in Facing Competitors at Horison Hotels Group

Royani, Solihin (Unknown)
Sonjaya, Aji (Unknown)
Awaludin, Revan Bilal (Unknown)
Lesmana, Dede Kiki (Unknown)
Musyaffa, Athallah Naufal (Unknown)

Article Info

Publish Date
21 Apr 2025

Abstract

This study aims to determine the management strategy in facing competitors at Horison Hotel Group. The data used in this study were obtained through the company's official website using digital research methods and qualitative case studies. The results of this test show that facing competitors in the hospitality industry is done through an approach that combines international standards with local cultural richness, including creating a unique and authentic hospitality experience.

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Journal Info
Journal of Bussines Management Basic
Website

Abbrev

jobm

Publisher

Universitas Sebelas April

Subject

Economics, Econometrics & Finance Other

Description

Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as ...