ABDIMAS Jurnal Pengabdian Kepada Masyarakat
Vol. 5 No. 2 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT

Building Identity For New Bands: A Community Engagement Initiative For Rock Band "RedFlag" In The Alternative Rock Genre

Sihotang, Sabeth Uttara (Unknown)
Muhammad Faishal Nashif (Unknown)
Rovaldo Ferdiansyah (Unknown)
Adam Muhammad Ramadhan (Unknown)
Muhammad Alifa Rizqy Prawira (Unknown)



Article Info

Publish Date
04 Dec 2024

Abstract

The Community Service Program (CSP) aims to elevate RedFlag, an emerging alternative rock band, within the Indonesian rock scene. It focuses on brand development, visibility, performance opportunities, industry networking, music production, and community engagement. RedFlag has shown potential with their debut single “Bottle Down” and collaborations with CRYSTAGELLA, enhancing their industry connections. However, challenges include stagnant social media growth and recent lineup changes. CSP's approach includes building a strong brand identity, boosting online presence through targeted social media, and securing performance slots at venues and festivals. The program also facilitates networking with industry professionals, offers mentorship, and improves music production quality while promoting community engagement through local events. Continuous monitoring and feedback will ensure the effectiveness of these strategies, aiming to help RedFlag succeed in the competitive Indonesian music industry.

Copyrights © 2024






Journal Info

Abbrev

kalbisabdimas

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Description

Aim and Scope The focus of ABDIMAS Jurnal Pengabdian Kepada Masyarakat is to promote the activities and ideas of lecturers works on community services, and stimulate discussions, deliberations, and debates on the works for the people and how to manage the sustainable growth of communities. Its scope ...