Dharma Pengabdian Perguruan Tinggi (DEPATI)
Vol 4 No 1 (2024): Mei 2024

PELATIHAN DAN PRAKTIK PEMBUATAN VLOG BISNIS BERBAHASA INGGRIS UNTUK MENDUKUNG PROMOSI PRODUK UMKM PASCA COVID-19 DI MALANG

Suharto, Ririn Pratiwi (Unknown)
Putra, Dhony Manggala (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

There are two MSME business owners in the Malang area, namely Mustika Jamur and Sari Kedelai Alfi who need a solution to increase their sales after the pandemic. The solution to help two MSME business owners is the idea of ​​training activities and the practice of making business vlogs in English. This activity held at Mustika Jamur and Sari Kedelai Alfi in Malang. Location selection is based on MSME products operating in the food and/or beverage sector in the Malang area. There are four stages of activities that have been carried out, including (1) providing knowledge about the meaning and concept of business vlogs, (2) providing knowledge about techniques for making business vlogs, (3) preparing a script for making business vlogs in English, and ( 4) practice making business vlogs in English. The results of this community service activity have had a good impact on the selected MSMEs. They are able to create vlogs which are used as promotional media material for MSMEs to increase sales. Vlogs made in English are also expected to attract consumers from abroad.

Copyrights © 2024






Journal Info

Abbrev

depati

Publisher

Subject

Arts Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Depati merupakan jurnal yang mempublikasikan hasil kegiatan pengabdian kepada masyarakat dengan fokus dan scope: - Penerapan Teknologi Tepat Guna - Edukasi dan Pendidikan - Teknik dan Kejuruan - Sosial - Bisnis dan Ekonomi - Bahasa, Budaya, dan ...