Asia Pacific Journal of Management and Education
Vol 3, No 1 (2020): March 2020

Key Variables on Property Marketing in Bali: Application of Micmac Method

Putra, Gde Bagus Brahma (Unknown)
Sudharma, I Wayan Priyana Agus (Unknown)
Rahmadani, Dian Ayu (Unknown)



Article Info

Publish Date
21 Mar 2020

Abstract

Bali as a tourism area has its own charm and positive economic potential for the property business. Organizational and management aspects are needed to determine business strategies. This certainly affects the decision for investors in investing in the property sector that is most popular. This study seeks to analyze the key variables that affect the development of the property business in Bali in the long run. MICMAC (Matrix of Cross Impact Multiplications Applied to a Classification) is used to identify variables that influence the sustainability of property marketing in Bali.

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Journal Info

Abbrev

APJME

Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...