Asia Pacific Journal of Management and Education
Vol 5, No 1 (2022): March 2022

Marketing Strategies in Peninsular Malaysia: Case Study of Gardenia Barkeries Sdn. Bhd.

Fikri, Muhammad (Unknown)
Aidil, Muhammad Aliff (Unknown)
Amir, Muhammad (Unknown)
Nadzhri, Nadiah (Unknown)
Sengar, Shailendra Singh (Unknown)

Article Info

Publish Date
20 Mar 2022

Abstract

 This study was conducted in order to investigate the marketing strategies of Gardenia Bakeries in Malaysia. Gardenia is a very well-known name by the majority of Malaysians. Therefore, the researchers choose this firm as the best topic for this case study. Gardenia has 4 production plants, 3 in Shah Alam and 1 in Puchong, Malaysia. Gardenia's marketing strategies make the company have a large market share in Malaysia despite having many competitors. This study was conducted using data collection which is gathered from journals and websites.  The researchers also distributed a survey for this study with 80 respondents taking part in the online survey. The result shows that the customers are satisfied with the product's packaging and the price. 

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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...