Ekonomika : Jurnal Ekonomi dan Pembangunan
Vol 14 No 1 (2022): Ekonomika, Maret 2022

PENGARUH HARGA, LOKASI DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA WARUNG STEAK JALAN T. AMIR HAMZAH MEDAN

Syarif, Shamir Hasyim (Unknown)

Article Info

Publish Date
22 May 2022

Abstract

This research was conducted to determine the influence of price, location and product innovation on consumer satisfaction at Waroeng Steak and Shake Jalan T. Amir Hamzah Medan. The population was 4200 people with a sample of 98 respondents. This research uses quantitative data and multiple linear regression methods. The test results show that price has a negative but not significant effect on consumer satisfaction. Location variables have a significant effect on consumer satisfaction. The Product Innovation variable has a significant effect on Consumer Satisfaction

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Journal Info
Ekonomika : Jurnal Ekonomi dan Pembangunan
Website

Abbrev

eko

Publisher

Universitas Almuslim

Subject

Economics, Econometrics & Finance

Description

Ekonomika : Jurnal Ekonomi dan Pembangunan disseminating thoughts in the field of economics and development from the results of research and scientific writing, original ideas that are critical and actual. Economics, Published twice a year, namely in March and September. Editors invite lecturers and ...