Indonesian Journal Of Economy Studies
Vol. 3 No. 1 (2024): Indonesian Journal Of Economy Studies

Online Business Innovation Strategies In Local Communities In Increasing Economic Competitiveness

Hafel, Rahmadani F (Unknown)
Roroa, Nur Alda Fanny (Unknown)
Djafar, Muhammad Fajrin (Unknown)

Article Info

Publish Date
28 May 2024

Abstract

This research investigates the impact of online business innovations on improving the economic competitiveness of local communities. Using a mixed-method approach, data were collected through surveys, interviews, and observations from 50 participants in rural areas. The findings indicate that adopting e-commerce platforms and enhancing digital skills significantly increased market reach and income. The study highlights the role of collaboration between stakeholders in fostering sustainable economic growth. Keyword: Online business, local community, business innovation, economic competitiveness, community service

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Journal Info
Indonesian Journal Of Economy Studies
Website

Abbrev

IJES

Publisher

SIDDIQ Institute

Subject

Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal Of Economy Studies (IJES), dengan nomor online ISSN 2987-2243, adalah jurnal peer-review akses terbuka yang bertujuan untuk menerbitkan makalah penelitian asli yang berkaitan dengan ekonomi Indonesia. Jurnal ini juga didedikasikan untuk menyebarluaskan artikel yang diterbitkan ...