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All Journal Indonesian Journal Of Economy Studies
Djafar, Muhammad Fajrin
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Economics, Econometrics & Finance Social Sciences

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Online Business Innovation Strategies In Local Communities In Increasing Economic Competitiveness Hafel, Rahmadani F; Roroa, Nur Alda Fanny; Djafar, Muhammad Fajrin
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Publisher : Indonesian Journal Of Economy Studies

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Abstract

This research investigates the impact of online business innovations on improving the economic competitiveness of local communities. Using a mixed-method approach, data were collected through surveys, interviews, and observations from 50 participants in rural areas. The findings indicate that adopting e-commerce platforms and enhancing digital skills significantly increased market reach and income. The study highlights the role of collaboration between stakeholders in fostering sustainable economic growth. Keyword: Online business, local community, business innovation, economic competitiveness, community service
Online Business Innovation Strategies In Local Communities In Increasing Economic Competitiveness Hafel, Rahmadani F; Roroa, Nur Alda Fanny; Djafar, Muhammad Fajrin
Indonesian Journal Of Economy Studies Vol. 3 No. 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.70

Abstract

This research investigates the impact of online business innovations on improving the economic competitiveness of local communities. Using a mixed-method approach, data were collected through surveys, interviews, and observations from 50 participants in rural areas. The findings indicate that adopting e-commerce platforms and enhancing digital skills significantly increased market reach and income. The study highlights the role of collaboration between stakeholders in fostering sustainable economic growth. Keyword: Online business, local community, business innovation, economic competitiveness, community service
Co-Authors Hafel, Rahmadani F Roroa, Nur Alda Fanny