JURNAL BERKALA ILMIAH EFISIENSI
Vol 17, No 01 (2017): Jilid 01

ANALYZING THE EFFECT OF WORD OF MOUTH AND CONSUMER ATTITUDE ON PURCHASE INTENTION AT SILOAM HOSPITAL MANADO

Solang, Jessica Priscilla (Unknown)

Article Info

Publish Date
12 Jan 2017

Abstract

The main objective of this study is to analyze the effect of word of mouth and consumer attitude on purchase intention of Siloam Hospital Manado.  Multiple regression analysis is the tool of this research.  The data were collected from 100 respondents which are Siloam Hospital Manado’s consumers.  The result indicated that word of mouth and consumer attitude have positive significant influence on purchase intention of Siloam Hospital Manado.

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Journal Info
JURNAL BERKALA ILMIAH EFISIENSI
Website

Abbrev

jbie

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal Berkala Ilmiah Efisiensi diterbitkan oleh Jurusan Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, sebagai media informasi, penelitian dan karya ilmiah dalam bidang Ilmu Ekonomi, Ekonomi Perencanaan, Ekonomi Pembangunan, Ekonomi Moneter, Ekonomi Publik, ...