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Solang, Jessica Priscilla
Sam Ratulangi University
Economics, Econometrics & Finance

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ANALYZING THE EFFECT OF WORD OF MOUTH AND CONSUMER ATTITUDE ON PURCHASE INTENTION AT SILOAM HOSPITAL MANADO Solang, Jessica Priscilla
Jurnal Berkala Ilmiah Efisiensi Vol 17, No 01 (2017): Jilid 01
Publisher : Sam Ratulangi University

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Abstract

The main objective of this study is to analyze the effect of word of mouth and consumer attitude on purchase intention of Siloam Hospital Manado.  Multiple regression analysis is the tool of this research.  The data were collected from 100 respondents which are Siloam Hospital Manado’s consumers.  The result indicated that word of mouth and consumer attitude have positive significant influence on purchase intention of Siloam Hospital Manado.
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