Informatics and Computer Engineering Journal
Vol 1 No 2 (2021): Periode Agustus 2021

ANALISA PEMILIHAN MINAT E-COMMERCE BERDASARKAN KONSUMEN MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP)

Aryani Putri, Della (Unknown)
Wijianto, Ragil (Unknown)



Article Info

Publish Date
10 Jul 2021

Abstract

The number of various kinds of e-commerce that can provide a variety of products and needs. Sellers and buyers do not need to meet face to face, because the products offered can all be done through e-commerce. Because there are too many types of e-commerce, a comparison is made to choose e-commerce that is in great demand by service users. Therefore, a study was made using the method Analytical Hierarchy Process (AHP)to compare several criteria from e-commerce that are in great demand. Analytical Hierarchy Process (AHP) is a research method for decision making by using a hierarchy and making comparisons on each criterion and alternative considered in decision making. The application of AHP in this study is to determine an e-commerce that is in great demand as one of the recommendations. The results of this study concluded that Tokopedia (40%), in the second position was Shopee (35%), in the third position Lazada (14%), and the latter is BukaLapak (11%).

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Journal Info

Abbrev

ijec

Publisher

Subject

Computer Science & IT

Description

Informatics and Computer Engineering Journal adalah jurnal yang diterbitkan oleh Program Studi Teknologi Komputer Universitas Bina Sarana Informatika Kampus Banyumas. Informatics and Computer Engineering Journal terbit 2 kali setahun (Februari dan Agustus) dalam bentuk elektronik. Redaksi menerima ...