Innovative: Journal Of Social Science Research
Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research

Pengaruh Price Perception Terhadap Repurchase Intention Fore Coffee Galuh Mas Karawang (Studi Pada Generasi Z)

Novia, Rahmah (Unknown)
Sudrajat, Ajat (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

This study was conducted with the aim of determining the Influence of Price Perception on Repurchase Intention Fore Coffee Galuh Mas Karawang (Case Study on Generation Z). The technique used to determine the sample for this study was purposive sampling. The research method used was a quantitative approach with analysis using simple linear regression analysis. The results of the study showed that price perception partially had an effect on repurchase intention.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...