Innovative: Journal Of Social Science Research
Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research

Analisis Ekuitas Merek terhadap Minat Beli Sepeda Motor Yamaha Nmax

Pararuk, Ririn Lestari (Unknown)
Tititing, Andri Stepahnie (Unknown)
Hendrik, Hendrik (Unknown)

Article Info

Publish Date
22 Oct 2024

Abstract

Asosiasi merek, kesadaran merek, loyalitas serta persepsi kualitas merupakan sesuatu yang tidak dapat dinafsirkan ketika bergelut dibidang pembelian. Populasi penelitian ini merujuk pada seluruh peminat motor Nmax di Kabupaten Kolaka yang jumlahnya tidak diketahui secara pasti. Menggunakan rumus hair, sehingga diperoleh sebesar 100 orang sampel. Analisis data dilakukan menggunakan metode SEM PLS. Hasil penelitian memberikan paparan simpulan bahwa keseluruh variabel memang berdampak positif terhadap minat dalam membeli sepeda motor Yamaha Nmax di Kabupaten Kolaka.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...