Innovative: Journal Of Social Science Research
Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research

Pengaruh Promosi Online dan Kenyamanan Konsumen Terhadap Pembelian Produk Makanan di Toko Rumah Roti Kota Pinang Labuhanbatu Selatan

Harahap, Suryana Sinta (Unknown)
Ulya, Basyarul (Unknown)
Syafriyeti, Rahmi (Unknown)

Article Info

Publish Date
28 May 2025

Abstract

This study aims to determine the influence of online promotion and consumer convenience on the purchase of food products at the bakery house of Kota Pinang Labuhan Batu Selatan. Explanatory research method using hypothesis tests using a quantitative approach using data collection through a questionnaire. The population studied in this study is 50 active consumers at the areca nut bread house. The results of the study show that online promotion has a positive and significant effect on purchase decisions, and convenience also has a positive and significant effect on purchase decisions at the Kota Pinang Bakery. Keywords : Online Promotion, consumer convenience, Purchase Decision.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...