Majapahit Journal of Islamic Finance dan Management
Vol. 5 No. 1 (2025): Islamic Finance and Management

The Effect of Product Quality, Brand Image, and Influencer Endorsement on Purchase Decisions for Skintific Skincare Products

Firdausa, Natasya Amatul (Unknown)
Baskoro, Heru (Unknown)

Article Info

Publish Date
25 Jun 2025

Abstract

The objective of this study is to analyze the partial and simultaneous effects of product quality, brand image, and influencer endorsement on purchasing decisions for Skintific products. The population for this research consists of all consumers who have used Skintific products at least once in the Gresik region. The analysis method involves primary data collected from 150 respondents using accidental sampling. The tests conducted include validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, F-test, t-test, and coefficient of determination test. The study concludes that product quality, brand image, and influencer endorsement have a positive and significant impact on purchasing decisions when analyzed individually.

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Journal Info
Majapahit Journal of Islamic Finance dan Management
Website

Abbrev

majapahit

Publisher

Institut Pesantren KH Abdul Chalim

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Majapahit Journal of Islamic Finance and Management (MJIFM) is a journal published by Department of Sharia Economics Universitas KH. Abdul Chalim Mojokerto Indonesia twice a year (June and December). The focus and scope have been adjusted to meet the high standards and wide coverage typical of ...